Video Advertising, a New Twist

I was just watching this HappySlip video and noticed the advertising in the video which is a new twist to online advertising in my experience. Traditionally, videos are used to mention a product or service but in this video, there are ads embedded in the video with hyperlinks. Being a programmer, I have to admit that I’m not really up to speed on using video as an advertising serving medium. It’s rather new to me but I see the potential. I’m not sure if these are dynamic or static. It would be a huge advantage to make ads dynamic.

We currently do video embedding at our company, Knowmad Technologies, but we haven’t yet done dynamic ad embedding in videos.

See the HappySlip video.

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